Expand / Locate a New Business in Paso Robles

If "quality of life" for you and your employees is as important as the "bottom line," Paso Robles is an excellent choice. 


Paso Robles has a strong and diverse economy. Additional resources:

Wine Industry

As California’s fastest growing wine region and largest geographic appellation, the Paso Robles American Viticultural Area (AVA) is a 24-square-mile territory encompassing more than 26,000 vineyard acres and over 170 wineries. Paso Robles is a unique wine region blessed with optimal growing conditions for producing premium and ultra premium wines: greater day-to-night temperature swings than any other appellation in California, distinct micro-climates, diverse soils and a long growing season. As a result, more than 40 wine grape varieties are grown in Paso Robles, including:

  • Cabernet Sauvignon
  • Merlot
  • Roussanne
  • Syrah
  • Viognier
  • Zinfandel (the area’s heritage wine varietal)

The economic impact of wine and grapes in the Paso Robles AVA is estimated at $1.5 billion, employing 7,000 persons with a total payroll of $182 million. Read more in the Economic Impact Report (PDF).

Quality of Life

Paso Robles is a great place to visit, with attractions of many types. The only thing better than visiting Paso Robles, is living in Paso Robles!


Paso Robles has among the most affordable housing in San Luis Obispo County.

Available Land

There are hundreds of acres of commercial and industrially zoned properties in different parts of the City, close to highways, rail and airport links.


City facilities (water and wastewater) are planned for long-range growth and provided by the City in advance of when they are needed.


Water, wastewater treatment, roads, and public safety needs anticipate growth and development 15 years in advance, and the City has funding commitments to continue facilities expansion.

Transportation / Communications

Paso Robles lies along the transportation and telecommunications highways of California. Bisected by Highways 101 and 46, and served by the Union Pacific Railroad, the community is central to all of California. DSL and cable high-speed data service are available to residents and business.


The City is known for its "business friendly" attitude. Commercial and industrial development projects are processed at competitive speed.

Educational Opportunities

Paso Robles is the home of the North County Campus of Cuesta College, providing educational opportunities for youth and adults.

Parks, Recreation & Library

Parks, recreation, and library services are high priorities for Paso Robles. The City has invested approximately $15 million during the last decade to provide a new library and district park facilities.