News Flash Home
The original item was published from 1/14/2021 4:00:25 PM to 1/14/2021 4:16:30 PM.

News Flash

Paso Robles City Press Releases

Posted on: January 14, 2021

[ARCHIVED] Paso Robles Launches Incentive Program to Support Local Business

Click to Home

Designed to generate $350,000 in sales revenue

PASO ROBLES, CA, January 12, 2021 -- With many local businesses forced to shut down or limit activities during the state’s Regional Stay at Home order, the City of Paso Robles continues to find ways to help support local businesses and residents. To that end, the City is announcing a new promotion to encourage Paso residents to support their local businesses. 

The Paso Robles "Keep it Local" Gift Card Program is designed to generate sales revenue for local businesses and save residents money on local goods and services. 

The program will fund incentives for locals to buy full-value gift cards or certificates from Paso Robles businesses at a 20% discount and the City will fund the difference up to $1,000 per business, equating to $5,000 in sales revenue per business.  

With a small budget and big needs, the City was forced to get creative. “We know that simply spreading a limited budget around wouldn’t go very far,” says Paul Sloan, the City’s Economic Development Manager, “so we designed a program to leverage our funds and help get residents out supporting local businesses, save them and the business money, and hopefully have fun doing it. If 70 businesses participate and locals embrace the program, it can potentially generate $350,000 in sales revenue for local businesses and save residents money out of their own pockets at the same time.” 

The Paso Robles "Keep it Local" Gift Card Program begins this week and will continue until all the funds for the program have been disbursed. Participating businesses will be listed on the City’s website and promoted on the City’s social media channels, in press releases and in the City newsletter. 

Paso Robles businesses that issue gift cards or gift certificates can apply to participate in the program HERE

For more information, contact Paul Sloan at 805.227.7237 or psloan@prcity.com

This new promotion is the most recent effort by the City of Paso Robles to help offset the economic impact of the pandemic.  Other programs have included $200,000 in CARES Act grants to small businesses, the Dining in the Park program, deferred or waived payments on parklet permits, providing parklet infrastructure, deferred business license fees, and waiving of TOT late fees.

The City is also launching a Propane Support plan in partnership with the Paso Robles Chamber of Commerce to help underwrite the cost of keeping parklets downtown heated to support downtown businesses and the residents they employ during Paso’s colder winter months. 

About Paso Robles Economic Development:
As of July 29, 2020, the City has employed a full time Economic Development Manager in the City Manager’s Office to develop strategies to improve the economic strength of the City through business development, retention and expansion, workforce development, job creation and the diversification of Paso's economy.

###

Facebook Twitter Email

Other News in Paso Robles City Press Releases

Parking Program Refunds

Posted on: February 22, 2024
City seal on the hill

Public Budget Workshops

Posted on: February 15, 2024
Red rescue boat with 3 people in it, in the river at full flow

Rescue Boat Training

Posted on: February 12, 2024
Paso Robles Parking Sign-Final

Downtown Paid Parking Temporarily Paused

Posted on: February 7, 2024
Aerial_all of town (18)

Development Impact Fees

Posted on: February 5, 2024 | Last Modified on: September 16, 2021
J-20 and SSTOC Recruitment_square

Committee Volunteers Needed

Posted on: February 2, 2024
Sand pile

Sandbags for Winter Storms

Posted on: December 18, 2023
Seeking Planning Commissioners

Planning Commission Accepting Applications

Posted on: December 20, 2023
Paso Robles Parking Sign-Final

Downtown Parking Changes in 2024

Posted on: November 28, 2023
Sand pile

Winter Storms and Flood Preparedness

Posted on: November 13, 2023
Teen screaming for joy in library

Library Weather is Coming

Posted on: September 26, 2023
Woman watering drought resistant yard

Water Supplies

Posted on: September 6, 2023
Teen Center - kid walking in the door past the Teen Center sign

Teen Center Open

Posted on: August 15, 2023
2022 PRPD DEPT PHOTO - For Website

Back to School Safety Tips from PRPD

Posted on: August 14, 2023
SLO County Animal Services campus square

SLO Co Animal Services Update

Posted on: April 5, 2023
Pothole

Paso Robles Pothole Information

Posted on: March 27, 2023
Salinas Corridor Cleanup 9-13-22

Community Risk Reduction

Posted on: September 13, 2022
Development Impact Fees 2021_Homepage Spotlight

Annual Development Impact Fee Report

Posted on: December 29, 2021