News Flash Home
The original item was published from 1/15/2021 1:49:00 PM to 1/15/2022 12:00:00 AM.

News Flash

Paso Robles City Press Releases

Posted on: January 14, 2021

[ARCHIVED] Paso Robles Launches Incentive Program to Support Local Business

Gift Card Program-01

Designed to generate sales revenue while saving customers money

PASO ROBLES, CA, January 12, 2021 -- With many local businesses forced to shut down or limit activities during the state’s Regional Stay at Home order, the City of Paso Robles continues to find ways to help support local businesses and residents. To that end, the City is announcing a new promotion to encourage Paso residents to support their local businesses. 

The Paso Robles "Keep it Local" Gift Card Program is designed to generate sales revenue for local businesses and save residents money on local goods and services. 

The program will fund incentives for locals to buy full-value gift cards or certificates from Paso Robles businesses at a 20% discount and the City will fund the difference up to $1,000 per business, equating to $5,000 in sales revenue per business.  

With a small budget and big needs, the City was forced to get creative. “We know that simply spreading a limited budget around wouldn’t go very far,” says Paul Sloan, the City’s Economic Development Manager, “so we designed a program to leverage our funds and help get residents out supporting local businesses, save them and the business money, and hopefully have fun doing it. If businesses participate and locals embrace the program, it can generate additional sales revenue for local businesses and save residents money out of their own pockets at the same time.” 

The Paso Robles "Keep it Local" Gift Card Program begins this week and will continue until all the funds for the program have been disbursed. Participating businesses will be listed on the City’s website and promoted on the City’s social media channels, in press releases and in the City newsletter. 

Paso Robles businesses that issue gift cards or gift certificates can apply to participate in the program HERE

For more information, contact Paul Sloan at 805.227.7237 or

This new promotion is the most recent effort by the City of Paso Robles to help offset the economic impact of the pandemic.  Other programs have included $200,000 in CARES Act grants to small businesses, the Dining in the Park program, deferred or waived payments on parklet permits, providing parklet infrastructure, deferred business license fees, and waiving of TOT late fees.

The City is also launching a Propane Support plan in partnership with the Paso Robles Chamber of Commerce to help underwrite the cost of keeping parklets downtown heated to support downtown businesses and the residents they employ during Paso’s colder winter months. 

About Paso Robles Economic Development:
As of July 29, 2020, the City has employed a full time Economic Development Manager in the City Manager’s Office to develop strategies to improve the economic strength of the City through business development, retention and expansion, workforce development, job creation and the diversification of Paso's economy. 


Facebook Twitter Email

Other News in Paso Robles City Press Releases

Fireworks Prohibited Sign

All Fireworks Prohibited

Posted on: June 24, 2022
Homepage Spotlight_Watering Days

Mandatory 3-day Watering Schedule

Posted on: June 10, 2022
Structure Fire Nighthawk Drive

Residential Structure Fire

Posted on: June 8, 2022
Pool care 1

Tips for Draining Your Pool or Spa

Posted on: March 15, 2022
Development Impact Fees 2021_Homepage Spotlight

Annual Development Impact Fee Report

Posted on: December 29, 2021
Police Chief Nord

Paso Robles Appoints New Police Chief

Posted on: December 16, 2021
PD Patch PNG

Stolen Vehicle Arrest

Posted on: November 3, 2021
FPW21_theme_Twitter (1)

Fire Prevention Week, October 3-9, 2021

Posted on: September 30, 2021
Rural Innnovation

Paso Robles Receives Rural Innovation Grant

Posted on: September 10, 2021
Ty Lewis2

Paso Robles Appoints New City Manager

Posted on: August 13, 2021
Virtual City Council meeting

Change in Public Meeting Format

Posted on: July 29, 2021